For the YCN Student Awards 2019/20, I decided to do a brief for Hostelworld, which was based around creating a campaign that inspired students to travel the world and stay in hostels that are booked through the Hostelworld app.
My response was a social media campaign based around the concept of the Seven Wonders of the World.
Initially, the campaign was based around the actual Seven Wonders, as well as other world famous landmarks and monuments, but eventually, the entire project turned into something else entirely. Instead of being about "the Seven Wonders", it became all about "your Seven Wonders".
My response was a social media campaign based around the concept of the Seven Wonders of the World.
Initially, the campaign was based around the actual Seven Wonders, as well as other world famous landmarks and monuments, but eventually, the entire project turned into something else entirely. Instead of being about "the Seven Wonders", it became all about "your Seven Wonders".
Under the hashtag #seven-wonders on Instagram, the campaign was all about encouraging young students to travel the world and share their own personal experiences, and what they consider to be their own "seven wonders", with such experiences including:
The idea was to create a campaign that was personal, and to give students the ability to have, and to share, these amazing experiences. Experiences that they can call their own "seven wonders".
- #ancientwonders (visiting landmarks of ancient history, some of which include the actual Seven Wonders.)
- #naturalwonders (travelling across natural environments, such as the deserts of the Middle East, or the jungles of South America.)
- #culturalwonders (exploring other cultures, or visiting modern-day landmarks.)
- #artisticwonders (visiting places of artistic significance, and seeing artistic masterpieces.)
- #festivalwonders (going to all kinds of festivals, from music festivals to beer festivals.)
- #spiritualwonders (embarking on a spiritual journey, and visiting areas of spiritual significance, like temples, cathedrals, mountain peaks etc.)
- #extremewonders (engaging in extreme sports, or conquering great feats such as skydiving, snowboarding, mountain climbing etc.)
The idea was to create a campaign that was personal, and to give students the ability to have, and to share, these amazing experiences. Experiences that they can call their own "seven wonders".
